SNS Channels & Community
for Baikaleans
Consumers
Access wide range of contents and receive BBC Tokens to purchase and invest in other contents.
Influencers
Become a trend in Entertainment field. Blue Baikal is always here for you.
Content Providers
Baikal users are here for you from getting investments to content sales.
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Movie
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TV
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Game
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Music
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Book
Current Issues of
Entertainment Industry
Value Chain of online entertainment content business is consisted of three major steps; content design and production, content distribution, and content consumption.
Each step requires the content producer to be concerned about ① how to secure investments, ② which platform to distribute, and ③ how to secure and retain users.
In Current entertainment industry, there is a limit attracting funds in existing method, facing high fees in distributions on large platforms and increasing costs for user acquisition and retention.
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1
Limitation on fund raising
- - High risk and high return system of content business industry
- - Difficulties on financing to small businesses
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2
High commission on distribution platform
- - The dominance of online-based distribution platform
- - Online contents are vested in distribution platform
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3
Increase of costs for user acquisition and retention
- - Overheated competition in contents market
- - Gradual increase on marketing cost
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4
Awareness / Behavioral Change as an Active Content Consumer
- - Consumer’s role expansion as an investor and an advertiser
- - Emergence of Fanvestor
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5
Increased impact of social media and influencers
- - Social media as a reference for consumption
- - Increased credibility of influencer’s review
Blue Baikal’s Solution
BLUE BAIKAL is a blockchain platform that connects entertainment content producer, individual content media (influencer), and content consumers to maximize the growth and profits of entertainment business and provide ideal ecosystem of fair distribution of the profits.
- Social Media
- Reward type social media based on Entertainment
- Digital contents store
- An online store that sells and buys entertainment content
- Crowd Funding
- Investment platform to support new entertainment projects
Ecosystem
By encouraging content consumers to take an active role through Blue Baikal ecosystem, we will contribute to the development of ecosystem and the growth of the entertainment industry by maximizing the revenue of indie content creators and influencers.
Why Blockchain ?
Blue Baikal aims to become an innovative global entertainment content business structure and pursue developing the quality of value chains.
Why Blockchain ?
Blue Baikal aims to become an innovative global entertainment content business structure and pursue developing the quality of value chains.
CEO / Project Owner
Clark Jang
“ After graduating KAIST Information & Media MBA, I’ve built up my career by leading smart TV global contents ecosystem strategy and business development in LG electronics. I’ve luckily spent 15 years to learn about the contents, platform, and ecosystem structure to apply different types of marketing and business models by leading several projects. I always throw questions about learning new things such as new business, technology, or new technology based businesses, so I recently resigned from the company to lead the establishment and investment to the technology based beauty IoT. Now, I aim to suggest a new paradigm in the entertainment business by applying blockchain to the contents with my fellow partners. ”
CSO / Strategic Business Development
Eric Kim
“ I’ve majored AI and big data analysis in the University of Nebraska and experienced various business models from advising federal courts in United States and IT companies to establishing digital content distribution company. I’ve graduated with KAIST Information & Media MBA and spent 13 years in directing global business of gaming industry collaborating with Tencent, Mail.RU, and Bandai Entertainment. This allowed me to understand gaming and IT industry more than anyone else and expects a new platform based on blockchain to suggest a new paradigm in fixed gaming and entertainment business. ”
Content Business Advisor
Valery Markarov
Business Developement Director,
Super.com & protocolOne & Syncopate
He has over 10 year hands-on experience of content related business development such as game and funding. Based on his strong partnership management skills and experience with professional network, he leads business development strategy and manage projects to effectively achieve business goals for various content related business entities.
Technology Advisor (AI & Data field)
Sutthipong Kuruhongsa
CEO, Digital Dialogue Co., Ltd
Mr. Sutthipong has more than 15+ years experience in the field of data & AI and business management. His works on AI & NLP field begins from 1999 and has led the team that build the first AI as a Service (AIaaS) Platform in Thailand Market, Cubika-AI™, and has strong foundations on Advance Analytics and Deep Learning technology.
In 2018, Microsoft Corp has selected his company to be the first and only IP Co-Sell ready level partner in Thailand and SEA region in Chatbot & AI. Currently is Microsoft Partner of the Year 2018 and Innovator of the Year 2018 in Data and AI.
System Architect and IT Advisor
Coven Jung
CEO, Greenland
Mr.Coven has over 20 years of System Architect and IT experience, focusing on gaming, and social casino, acting as CEO, Chief Architect and Technology Founder at various companies.
Coven is a unique specialist with a mix of technical and deep product understanding. He is the co-founder Greenland.
Entertainment Content Industry Advisor
Christopher J.
CEO & Founder, Revolution Media, Co., Ltd
Mr. Christopher J. Chang is a 20 year veteran in the media and entertainment business. Mr. Chang’s previous posts include top entertainment companies in both Hollywood and Korea including the William Morris Agency, Showbox, Next Entertainment World, and Benex Investment. Mr. Chang’s extensive network provides valuable resources and knowledge in creating new business opportunities in areas including film, television, music, and gaming.
Marketing & Game Operating Advisor
Sungjin Kim
Co-founder, Greenland
Sungjin has over 18 years of experiences in game industry with his unrivaled passion for game. He has thorough knowledge and understanding of all aspects of marketing, game operating. His experience in the gaming industry began in 1999. Notably, Sungjin led the game sourcing efforts at Neowiz (KOSDAQ).
Deep Learning & Privacy Preserving Advisor
Joong Heon Kim
Associate Professor, Korea University
He received his B.S. and M.S. in Computer Science and Engineering from Korea University; and his Ph.D. in Computer Science from the University of Southern California (USC).
In industry, he was with LG Electronics as a research engineer, Intel Corporation as a systems engineer and Electronics and Telecommunications Research Institute (ETRI) as a visiting professor.
His research interests span the areas of advanced computing systems such as deep learning platforms (e.g., vision-based surveillance, learning-based vehicles, etc), privacy-preserving learning platforms, adaptive video streaming, contents caching, energy-efficient computing, and cellular/wireless architectures.
